Pörhön Autoliike, a prestigious Finnish car dealership originally from Tornio, Lapland, turned 60 years recently. Pörhö has 13 offices with showrooms in nine different locations in Eastern and Northern Finland. The headquarters is in Oulu. Pörhö sells new Audi, Volkswagen, Nissan, Kia, Skoda, Seat, Opel, Mazda, Peugeot and Mitsubishi cars, as well as used cars in all brands. In addition to car sales, Pörhö offers a wide range of other services for car owners. This means, for example, service and spare part sales. Pörhö sells approx. 10,000 cars per year which is more than ¼ of all the cars sold in Northern Finland in a year. The company turnover this year is around 170,000,000 euros.
A change in customer behavior: online availability required
Pekka Mustonen, the After Sales Manager at Pörhö Oulu, says that the behavior of the car dealership customers today are in a constant flux, which is challenging the Sales and Marketing departments at auto dealerships. Especially the development of digital services is crucial these days also at Pörhön Autoliike, as well.
Leads and website development: Online customer service assists both Pörhö and their customers
The Pörhö webshop can be found at www.porhokauppa.fi. The webshop is an internationally well-known site on the web, as it is one of the few webshops to carry original spare parts and merchandise related to some of the car brands represented by Pörhö. The webshop takes orders worldwide. The primary site of the Pörhö car dealership at www.porho.fi, in turn, offers both car sales- and service-related information and services to customers online. What ties the two websites together is their goal: reaching the customer online.