As the world changes with the digitalization, more traditional operators have gotten involved in adopting new tools and practices to keep up with the new requirements. Especially cities and municipalities have been positively active in this development, compared to more sales-driven operators. Even though their websites focus mainly on the customer service, chat has taken a great role in
Customer service through chat is in a lot of ways different than the conventional face-to-face customer service. While chatting with the customer, it is essential to pay attention to a number of rules that apply especially to written communication. Words can convey a lot of meaning, but due to the lack of, e.g., physical presence
The same rules apply, to a great extent, to both online and offline sales and customer service. One of the most central issues in sales and customer service, online or not, is understanding the needs of the customer. The more you know about why the customer is interacting with you, the more effectively you will
The youth is taking over the online business. Generation Z, that is the young people born around the 1990s and the 2000s, already builds up a major part of all the online customers, and the number of Generation Z customers is constantly increasing. Generation Z is also known as the Internet Generation, who was born
Real-time online customer service is becoming more and more common on websites, replacing the contact forms and the irregularly available chat services. The shift from irregular online customer service to real-time human-to-human service has also introduced online customer service providers who work as partners to their client companies. In order to be able to guarantee
