Buying has changed. It’s no longer limited to physical encounters, but it spreads across all online interfaces between seller and customer. One could say that e-commerce is not anymore a small curiosity alongside brick and mortar stores but an essential part of business in almost every industry. Nowadays, it’s not a choice whether you want
Digitalization has increased the use of chat functions as part of many companies’ customer service. Consumers who chat are used to getting service quickly and easily almost any time of the day. In addition, the companies might have noticed that chat greatly improves customer service and reaches easily customers where they already are. The benefits
As the world changes with the digitalization, more traditional operators have gotten involved in adopting new tools and practices to keep up with the new requirements. Especially cities and municipalities have been positively active in this development, compared to more sales-driven operators. Even though their websites focus mainly on the customer service, chat has taken a great role in
