Digitalization has increased the use of chat functions as part of many companies’ customer service. Consumers who chat are used to getting service quickly and easily almost any time of the day. In addition, the companies might have noticed that chat greatly improves customer service and reaches easily customers where they already are. The benefits
Customer service through chat is in a lot of ways different than the conventional face-to-face customer service. While chatting with the customer, it is essential to pay attention to a number of rules that apply especially to written communication. Words can convey a lot of meaning, but due to the lack of, e.g., physical presence
The same rules apply, to a great extent, to both online and offline sales and customer service. One of the most central issues in sales and customer service, online or not, is understanding the needs of the customer. The more you know about why the customer is interacting with you, the more effectively you will
The youth is taking over the online business. Generation Z, that is the young people born around the 1990s and the 2000s, already builds up a major part of all the online customers, and the number of Generation Z customers is constantly increasing. Generation Z is also known as the Internet Generation, who was born
Real-time online customer service is becoming more and more common on websites, replacing the contact forms and the irregularly available chat services. The shift from irregular online customer service to real-time human-to-human service has also introduced online customer service providers who work as partners to their client companies. In order to be able to guarantee
